A
Pitch Runbook
What to click, in what order, and what to say · 45–60 minutes
You no longer need this page to run the demo.
Every app now has the stories built in. Open a product, press Start the main story, and it drives itself — switching role, device and screen at each step, firing the real failures, and showing you the words to say. The arrow keys move it forward. This page is the printable backup, and the place to look for how to handle the room.
The single most important thing: let them drive. After you walk one product, exit the story and hand over the laptop. That moment — when the buttons actually respond — is what separates this from every vendor demo they have sat through.
Product 1
Hospital Management
10 min · the emotional core
1
Log in as Doctor. Open My Inpatients → find Anjali Debnath, Bed 204. Click CT scan under one-tap orders.
"Watch what one tap just did."
A dialog shows four things firing at once: ward-boy task, radiology worklist, bill line, family notification.
2
Switch role to Ward Boy (the bar switches you to a phone automatically).
"The order you just placed is already on the porter's phone. No hospital software in India builds for this man — and he is the reason discharges take nine hours."
Accept → Start → Done. Finishing it creates the return task automatically.
3
Switch to Nurse (ward tablet) → Give Medicines → scan the wristband, then press "Simulate scanning the wrong pack".
"The system physically will not let her give the wrong medicine. That is a 43% cut in medication errors, and an incident logged for the quality team."
4
Switch to Billing / TPA Desk → Insurance Cockpit. Point at the live countdown.
"That clock is the regulator's one-hour rule, running in real time. If the insurer breaches it, we hold the evidence log that proves the delay was not the hospital's."
Then fire ⚡ "Insurance query arrives" — the clock pauses and the question routes to the treating doctor.
5
Back to Doctor → Mark fit for discharge. Then immediately switch to Family / Patient Party.
"Now look at what the family sees."
A delivery-style tracker ticking through six discharge steps. Switch the language to বাংলা here — this is the moment that lands.
Closing line: "The family watches the bill grow on their phone, so there is no argument at the discharge counter."
Product 2
Diagnostics
8 min · the crown jewel
1
Log in as Radiology Technician → the modality worklist → press Push to CT console.
"The technician never types the patient's name, because our software already put it there. No wrong-patient scan is possible, and it saves two to three minutes per scan."
This is the one thing no competitor in India ships. Spend time here. If the client has their own CT, offer to demo it on their machine.
2
Switch to Lab Technician → the analyser worklist. Results stream in on their own.
"Nobody typed any of these."
Then fire ⚡ "QC fails" — the Release button goes genuinely dead. Press it. Nothing happens. That is the point.
3
Switch to Patient → open the smart report. Toggle the language to हिंदी or বাংলা.
"This is what the patient shows their family. Colour-coded, trended across visits, explained in their own language."
4
Switch to Owner → point at the machine-heartbeat panel with one analyser offline.
"We know their machine is down before they do. Nobody in India monitors this, and it is the number one cause of 'your software is broken' phone calls."
5
Switch to Chamber Doctor → open a patient → write a prescription and tick two tests.
"And not every patient wants a video call. A visiting doctor holds a chamber inside the centre, sees them in person — and because the centre owns the lab, her last three results are already on his screen. He prescribes, ticks the tests, and they go to the collection room downstairs. She never re-registers and never leaves the building."
Run the third story, "The doctor who sits in the centre". One visit, two revenues: the consultation fee and the tests.
Closing line: "Lab software vendors have no radiology. Imaging vendors have no lab. We are the only ones with both — plus our own viewer, so there is no per-seat licence."
Product 3
Online Consultation
6 min · the flywheel
1
Log in as Doctor → take the waiting patient → build a prescription. Watch the stopwatch on screen.
"Under thirty seconds, and it is measured per doctor. Favourites ranked from his own history, templates that inject drugs, advice and follow-up together."
2
Try to close the consult without an outcome. It is blocked.
"The single biggest complaint against every consult app in India is a consult closed with no prescription. We made that impossible."
3
Fire ⚡ "Network drops mid-call".
"Video pauses, audio continues, and the half-written prescription survives the reconnect. That is engineering for Indian networks, not a demo on office wifi."
4
Switch to Patient → tap the one-tap buttons on the prescription.
"One consult just became a medicine order and a lab booking. At Apollo, one consult produces about four medicine orders — that is why standalone consult apps died and attached ones survived."
Closing line: "We never sell this as a consumer app. We sell it as revenue infrastructure to people who already own the patient."
Product 4
Pharmacy Platform
8 min · the client's specific ask
1
Log in as Store Keeper → the rack map. Click any bin.
"This is rack-wise done properly. Cheap software puts a rack-number text box on the item master. We model the location: zone, aisle, rack, shelf, bin — and stock lives at item plus batch plus expiry plus location."
Show the same medicine sitting in two bins in two batches. That is the detail that proves we understand the problem.
2
Open a pick list — note it is ordered by walking path, earliest expiry first. Try to pick a later batch.
"It demands a reason, and the reason is logged."
3
Fire ⚡ "Batch recall" — the affected bins light up.
"A recall in seconds instead of an afternoon, with the customers to call already listed."
4
Switch to Counter Biller → fire ⚡ "DPCO ceiling exceeded". The line refuses to bill.
"Billing above the price ceiling is blocked by the software. During an inspection, that is the difference between a fine and a clean sheet."
5
Open the Legality screen.
"We never buy, hold or sell medicine. The licensed shop sells under its own drug licence — we are the technology. That is exactly the structure the 2023 government notices were about, and the one those platforms lacked."
Closing line: "We build the road, not the medicine. Every local chemist becomes an online pharmacy overnight, and keeps the licence and the liability."
Product 5
Staff ERP
7 min · the easiest first sale
1
Log in as Employee → the punch screen shows three big options: Face, Fingerprint, Location.
"You asked for fingerprint. We support it — but look at what we recommend."
2
Fire ⚡ "Gloved nurse's fingerprint fails twice".
"Gloves, sanitiser and wet hands defeat fingerprint sensors, and a shared sensor is a documented infection route in a ward. So in clinical zones we default to face — contactless — and keep fingerprint for the back office. That is not a limitation, it is us knowing your building."
3
Choose Location and let it find the geofence. Then fire ⚡ "Punch outside the geofence".
"Refused, with the map as evidence — and the staff member can request a correction right there."
4
Fire ⚡ "Night nurse calls in sick" → switch to Duty Manager → fill the gap from the float pool.
"The ratio is checked against the live patient count from the hospital product. A standalone HR product structurally cannot do this — it does not know how many patients are in the ward."
5
Switch to Payroll Officer → show the two engines side by side.
"Salaried staff on one side. Consultant doctors on the other — professional fees with 194J tax, pulled straight from the hospital's own billing. Running one engine for both is how hospital payroll goes wrong."
Closing line: "A hospital that will not replace its billing system today will happily buy attendance at ₹49 a head. That is how we get inside the account — and everything else is one switch away."
Their own product
Super Admin Control Room
10 min · finish here
1
Log in as Platform Owner. Sit on the command dashboard for a moment.
"This is your business on one screen. Every hospital, lab, clinic and chemist you sell to, what they pay you, and which ones are in trouble."
2
Switch to Sales → run the provisioning wizard end to end. Let the timer run.
"A new customer, live, in under thirteen minutes. The enterprise incumbent takes four to nine months and two to four lakh rupees to implement."
3
Open any tenant → Tenant 360 → flip a module switch.
"Every module is a switch you control, enforced on the server. This is how you sell one product today and five later without sending anyone on site."
4
Switch to Finance → fire ⚡ "Payout fails (wrong bank)" → fix the beneficiary → retry.
"The money never disappears. The payable stays on the books, we never auto-reassign it, and the retry references the same payable so nobody is paid twice. And note — patient money sits in the aggregator's regulated escrow, never in your account. That distinction keeps you legal."
5
Switch to Platform Engineer → the integration health monitor.
"When a lab analyser goes silent at two in the morning, we know before the hospital does — and the alert goes to their admin, because it is their machine. We never page a hospital's IT team for our bug, and we never quietly swallow their broken integration."
6
Switch to Support → fire ⚡ "Impersonation".
"Logging into a customer's account needs a reason on record, expires on a timer, and the customer can see the session in their own audit log. Indian hospital IT teams audit this one feature harder than anything else."
Closing line: "Four businesses, one patient record, one money engine — and one small team can run hundreds of customers from this screen. Nobody in India has that."
Handling the room
If they ask "is this real?"Say plainly: this is a working prototype of the interface, not the finished system. Every rule you see — the ratio check, the price ceiling, the QC gate — is what we will build. The machine integration and the image viewer already exist.
If they go quietHand over the laptop. Ask them to break something. The scenarios menu is there so a failure looks impressive instead of awkward.
If they ask about priceOpen the Super Admin plan catalogue, or the Staff ERP pricing screen. Published prices are a deliberate weapon — every incumbent says "price on request", and buyers resent it.
If they ask what to buy firstDiagnostics and Staff ERP are sellable first; the hospital product follows. Say so — it shows you have thought about sequencing, not just features.
If the meeting runs shortCut to two things: the CT console push (Product 2, step 1) and the Super Admin command room. Those two carry the whole story.
Before you walk inCopy the whole folder to the laptop. Nothing needs internet. Open 0-Open-Me-First.html and leave it on screen while people settle.